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Profits Can Be Elusive Online

by Ross Weber — last modified Aug 19, 2009 04:00 PM

What can professional associations afford to give away under "Freemium" model?

One of the biggest buzzwords in business these days is "free." It's not just the title of a best-selling book; it's a trend in marketing and pricing — and something customers have come to expect, especially in the digital world.

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Ross Weber

Location: Chicago, Ill.
Ross Weber
Ross comes to TCAG from Wisconsin by way of Washington, D.C., where, after graduating from The George Washington University with a degree in international affairs, he oversaw communications activities for an elected official and state government relations efforts for Fortune 500 and non-profit organizations.