Bring Prospects into the fold with free stuff, they'll come back for more as dues-paying members
by
Ross Weber
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last modified
Aug 31, 2009 03:10 PM
Filed Under:
The "freemium" model can work. One must know where to draw the line.
This NYT piece profiles a data storage company the brings customers offering free service. Thos that stick around for four or more moths eventually take advantage of premium services, thus generating income. While the company isn't profitable yet, owners are confident the model will succeed.
