Nonprofits Find Social Media Present New Challenges
Being out there brings more attention, contacts, etc, but are those contacts worthwhile?
But Marsden acknowledged it has been a big culture shift for an organization that generally sends out one or two e-mails a month to supporters. Now, the group was contacting them three, four and five times a day online, asking them to vote.
So, no matter what happened in the next two hours, Northern Virginia Family Service had decided one thing: It wouldn't participate in the monthly contest again in April. It wanted to take a break.
"We were worried about voter fatigue," said Mary Agee, the group's president and CEO. She acknowledged that she doesn't really understand all this new social media stuff, but she says she does realize how important it is if her nonprofit wants to expand its base of support.
