That is why I really like the new Profile functionality that Higher Logic has just released to subscribers of its Connected Community service.  Now, a member of a Connect Community, can populate (or a better way to thing about it - synchronize) their Profile on a Connected Community with their profile of LinkedIn.  So, one can quickly update one's Picture, Bio, Education and Job History by simply comparing one's two Profiles on the same screen and then choosing which content you want to sync between these two profiles.   Pretty cool.

One can also add a Twitter feed directly into your Profile as well as link to other profiles one might have on other social networking sites.

While these features will only get better over time, this is a huge step forward for Profile management.  And it once again sets Higher Logic apart for other association collaboration providers.

To see what I am describing, take a look at my Profile on the Higher Logic User group site

Brett

So, I don't have much time here, but I wanted to send out my regards to the actively growing community at Higher Logic.  The Higher Logic User Group, while still relatively small, has really proven to be a great resource for all of us who are involved in and dedicated to launching online communities. 

A great example of that would be members of this community who are taking the time to help educate each other on what is working and not working in their community deployments.

One of the most active members of this community, and a very good writer, is Mark Eichler.  To see what I mean about this community, read Mark's recent post on the importance of assessments.

Now back to work.....

Brett

The only problem we had with Plone is the fact that not enough people knew how great it was.  Despite some of the biggest companies, associations and government agencies using Plone, its popularity has always been overshadowed by other platforms that were not as good technically, but had very good marketing and branding efforts.

But I am pleased to share that our partners at Contextual Corp, along with Netsight Internet Solutions (UK) have writen and produced an excellent overview of Plone.  If you ever had doubts about Plone's heritage and its standing in the CMS market, this is a good reminder of how strong this platform is.

PLONE CMS OVERVIEW

Our business partner, Higher Logic, produced a great looking Flash animation that shows the benefits of using an online community.  It is really well designed (see it at: http://hug.higherlogic.com/HUG/HUG/Home/Default.aspx), and more importantly, the progressive thinkers at Higher Logic made the animation, including the source file, available to all partners.  I love this idea of building and then sharing assets for everyone's benefit.

Now, here's my problem.  As we design and deploy new association sites, we are specifically staying away from using Flash.  My rationale is simple (if not, perhaps a little flawed); I don't want to use Flash in a dominant area of any site since Flash does not play on iPhones.  And with the number of iPhone users growing at such a frantic clip, I don't want to have a growing number of users unable to view a key part of one of our sites. 

So when will Apple fix this obvious (and only real) shortcoming of the iPhone? Only Steve Jobs knows that answer... and we all know how hard getting secrets out of him is.

So for now, I will continue to stay away from using Flash but always appreciate a well executed animation (by viewing it on my PC).

Brett

So, knowing that site navigation and the site's information architecture are keys to success, we have spent a fair amount of time building wireframes of the site, making sure that we get the site well organized and easy to navigate BEFORE moving to the "pretty pictures" and "rounded corners" design phase.  In the past, we would have used PowerPoint to construct these wireframes.  But while I love PowerPoint for most things, this is a task it is not specifically designed for.  So a month ago, I did a quick search for "wireframe tools" and to my delight, found that there is a whole set of providers of this type of functionality.

Long story short, I began using iPlotz (http://iplotz.com/) and I am here to tell you... it is absolutely worth the $15 a month service fee.  I won't bore you with all the product details (since their demo does a good job of that), but I will tell you that this solution has saved me a ton of aggravation using tools not built for this activity, and I would highly recommend it to anyone who has to design a site and collaborate with others online about the design.

Brett

I was recently purchasing some new business cards (featuring our new logo).  I use www.vistaprint.com (which I highly recommend).  While purchasing these business cards, I was continually prompted by the site to consider purchasing other related items (mugs, tshirts, envelopes, stamps, etc...).  Now while this is kinda annoying, since I just wanted to complete my transaction and get on with my life, I can't fault a site for trying to get as much of my potential business as possible while I'm shopping. 

So, back to my story... as I was purchasing my business cards, I saw an ad for Car Magnets.  A large magnet that you can put your advertising message on and then slap onto the side of your car.  Now, I know as you're reading this, you are saying to yourself... "No you didn't.  Wow that's cheesy."  But for some reason, I couldn't help resist the logic of this purchase.  First of all, this Magnet only cost $15.  I figured it wouldn't bankrupt me even if  I hated it when it arrived.  Furthermore, I have a 45-minute drive everyday between our home in the city (Chicago) and our office in the suburbs (Glenview).  During this drive, I literally pass (or get passed) by hundreds if not thousands of cars.  And with Chicago having the second largest concentration of associations and association executives (my prospects) in the country, the math started getting interesting. Especially the potential ROI from a one time purchase of $15. So I went ahead and purchased the Magnet.

Then the real debate began...  Who is allowed to advertise their business on the side of their car, and actually improve their chances of finding a new client or two?  We know that this sort of thing is fine for real estate brokers and house painters.  But would you ever go to a brain surgeon who advertised on the side of their Bentley?  Probably not. 

So the question remains unanswered for the moment.  Where does an AMC fit in this perception continuum?  If you were looking for help with your association, would you consider calling TCAG if you saw my ad while stopped at an intersection, chatting on your cell phone?

Stay tuned.... (and if you live in Chicago, give me a honk if you see me!)

Brett

So welcome Rajveer and Rimjhim.  You don't know it yet, but you are very lucky kids.

Hopefully photos will follow.

Brett

Here were a few that stood out:

• Lock in domain names for your clients on Facebook, LinkedIN and Twitter even if your client is not currently on these platforms.
• Sometimes, as AMCs, we need to fire a client.  Not profitable. Lost of harmony between us and the client.  Many reasons.  But the big idea is that we need to be in control of our company's future.

Staff Development

• Encourage employees to take leadership positions in volunteer orgs
• Support the CAE process
• Create a reading group that educates eomployees on a specific association related topic
• Participate in ASAE's Circle Club
• Develop cross functional teams to create greater efficiencies
• Have team members understand how actions of one staff member affects other team members

Client Management

• Give as much personal attention as possible
• Use a Report Card process to report all activities and outcomes you've produced for your association client.  Tie all strategic initiatives to this Report Card
  

Operations

• Renegotiate contracts with suppliers (like leases/rent) and show savings to client

I met a variety of really interesting folks and really connected with the overall themes of the conference.  I plan to write more over the next couple weeks, but for now, please enjoy this great example of association professionals collaborating with each other to, in this case, produce a very well orchestrated conference theme song.

Definitely worth the read: http://news.cnet.com/8301-13505_3-10307348-16.html?part=rss&subj=news&tag=2547-1_3-0-20

I recently wrote the following for our Solution Partner listing at Higher Logic, one of our business partners.  After looking at a day later, I like it... Now as a former advertising copywriter, I am sure that I will continue to read and tweak it.  But for a couple hours, at least, I am just going to leave it alone.  Take a read and let me know what you think.

Elevator Pitch for TCAG:

The Center for Association Growth (TCAG) is a uniquely positioned solution provider to associations and non-profits.  As an association management company (AMC) with deep technology expertise and collaboration management experience, we understand what it takes to grow associations in a Web 2.0 world.  Our OPENAssociations platform combines the best open source and Software-as-a-Service applications into one integrated solution, backed by proven management services.

While I have not had the pleasure of meeting Andy in person yet, I have been reading his comments for some time now.  Specifically, I have interacted with him on the Social Networking and Media Association site, which he runs.  He is always quick with an answer and always gives insightful details.  And he has really led a great effort to add interesting features to the Higher Logic platform.

Higher Logic is fortunate to have him.  (And so are HL business partners and our clients).

Now I am trying to figure out how to make the best use of my time over an event packed few days.  As an AMC owner, I will be attending the AMC pre-conference on Friday and Saturday.  And I have identified quite a few of the educational programs that I don't want to miss. 

But I also want to make sure that I meet as many folks as possible who might be interested in OPENAssociations.  Decided against exhibiting because I didn't want to be anchored to an exhibit booth.  So I hope to set up as many meetings in advance, as possible.

Are you interested in meeting at ASAE09?  Let me know.

Brett