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Learnings for and from AMCs

by Brett Wangman — last modified Aug 20, 2009 09:44 AM

Just recently attended the AMC pre-conference prior to the ASAE 09 Conference.

Had the great pleasure of meeting with many AMC owners and we engaged in a variety of discussions about the best practices we all use to help drive growth within our clients and our companies.

Here were a few that stood out:

  • Lock in domain names for your clients on Facebook, LinkedIN and Twitter even if your client is not currently on these platforms.
  • Sometimes, as AMCs, we need to fire a client.  Not profitable. Lost of harmony between us and the client.  Many reasons.  But the big idea is that we need to be in control of our company's future.


Staff Development

  • Encourage employees to take leadership positions in volunteer orgs
  • Support the CAE process
  • Create a reading group that educates eomployees on a specific association related topic
  • Participate in ASAE's Circle Club
  • Develop cross functional teams to create greater efficiencies
  • Have team members understand how actions of one staff member affects other team members


Client Management

  • Give as much personal attention as possible
  • Use a Report Card process to report all activities and outcomes you've produced for your association client.  Tie all strategic initiatives to this Report Card

Operations

  • Renegotiate contracts with suppliers (like leases/rent) and show savings to client
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Brett Wangman

Brett Wangman
Brett Wangman is President of The Center for Association Growth. Focused on helping associations grow through the use of new technologies, especially open source solutions.
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