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Aug 20, 2009

Learnings for and from AMCs

by Brett Wangman — last modified Aug 20, 2009 04:44 PM

Just recently attended the AMC pre-conference prior to the ASAE 09 Conference.

Had the great pleasure of meeting with many AMC owners and we engaged in a variety of discussions about the best practices we all use to help drive growth within our clients and our companies.

Here were a few that stood out:

  • Lock in domain names for your clients on Facebook, LinkedIN and Twitter even if your client is not currently on these platforms.
  • Sometimes, as AMCs, we need to fire a client.  Not profitable. Lost of harmony between us and the client.  Many reasons.  But the big idea is that we need to be in control of our company's future.


Staff Development

  • Encourage employees to take leadership positions in volunteer orgs
  • Support the CAE process
  • Create a reading group that educates eomployees on a specific association related topic
  • Participate in ASAE's Circle Club
  • Develop cross functional teams to create greater efficiencies
  • Have team members understand how actions of one staff member affects other team members


Client Management

  • Give as much personal attention as possible
  • Use a Report Card process to report all activities and outcomes you've produced for your association client.  Tie all strategic initiatives to this Report Card

Operations

  • Renegotiate contracts with suppliers (like leases/rent) and show savings to client

Aug 19, 2009

I Connected at ASAE 09

by Brett Wangman — last modified Aug 19, 2009 03:54 PM

ASAE 09 proved to be a very worthwhile experience.

Just go back from Toronto and the ASAE 09 meeting (and AMC pre-conference).  I was a newbie at both, and wow, was I pleasantly surprised.

I met a variety of really interesting folks and really connected with the overall themes of the conference.  I plan to write more over the next couple weeks, but for now, please enjoy this great example of association professionals collaborating with each other to, in this case, produce a very well orchestrated conference theme song.

Weblog Authors

Brett Wangman

Brett Wangman
Brett Wangman is President of The Center for Association Growth. Focused on helping associations grow through the use of new technologies, especially open source solutions.

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