ASAE
Aug 20, 2009
Learnings for and from AMCs
Just recently attended the AMC pre-conference prior to the ASAE 09 Conference.
Had the great pleasure of meeting with many AMC owners and we engaged in a variety of discussions about the best practices we all use to help drive growth within our clients and our companies.
Here were a few that stood out:
- Lock in domain names for your clients on Facebook, LinkedIN and Twitter even if your client is not currently on these platforms.
- Sometimes, as AMCs, we need to fire a client. Not profitable. Lost of harmony between us and the client. Many reasons. But the big idea is that we need to be in control of our company's future.
Staff Development
- Encourage employees to take leadership positions in volunteer orgs
- Support the CAE process
- Create a reading group that educates eomployees on a specific association related topic
- Participate in ASAE's Circle Club
- Develop cross functional teams to create greater efficiencies
- Have team members understand how actions of one staff member affects other team members
Client Management
- Give as much personal attention as possible
- Use a Report Card process to report all activities and outcomes you've produced for your association client. Tie all strategic initiatives to this Report Card
Operations
- Renegotiate contracts with suppliers (like leases/rent) and show savings to client
Aug 19, 2009
I Connected at ASAE 09
ASAE 09 proved to be a very worthwhile experience.
Just go back from Toronto and the ASAE 09 meeting (and AMC pre-conference). I was a newbie at both, and wow, was I pleasantly surprised.
I met a variety of really interesting folks and really connected with the overall themes of the conference. I plan to write more over the next couple weeks, but for now, please enjoy this great example of association professionals collaborating with each other to, in this case, produce a very well orchestrated conference theme song.




