When you get your Elevator Pitch right...
In preparation for ASAE09, I've been thinking about the process of introducing strangers to TCAG in 60 seconds or less.
As an owner of a company, it is ultimately my responsibility to develop our company's elevator pitch -- Those quick couple of sentences that positions our organization in the marketplace.
I recently wrote the following for our Solution Partner listing at Higher Logic, one of our business partners. After looking at a day later, I like it... Now as a former advertising copywriter, I am sure that I will continue to read and tweak it. But for a couple hours, at least, I am just going to leave it alone. Take a read and let me know what you think.
Elevator Pitch for TCAG:
The Center for Association Growth (TCAG) is a uniquely positioned solution provider to associations and non-profits. As an association management company (AMC) with deep technology expertise and collaboration management experience, we understand what it takes to grow associations in a Web 2.0 world. Our OPENAssociations platform combines the best open source and Software-as-a-Service applications into one integrated solution, backed by proven management services.
