Top Ten Things to Consider About Digital Publishing
Transitioning a publication, brochure or report from print to digital or to a print/digital mix may save your organization thousands of dollars. TCAG has thoroughly researched myriad digital publishing solutions and offers these points to consider.
- Digital Publication Formats - Flip-Book, Simple PDF, Web site-based
- Revenue Generation - Advertising add-ons
- Audience's comfort with advanced technology
- Hosting fees - Full service providers and software developers tend to offer hosting of up to one year of publications as part of per-publication or publication bundle pricing.
- Archive - After a year, service and software providers may levy an additional fee to host your archive. Alternatively, you may download and post prior years' issues to your own Web site.
- Built-in Search - To make it worth while, your digital publishing solution must be able to search the current and archived issues.
- "Live" Table of Contents - It's a given that the you will be able to link to relevant articles from a "live" table of contents.
- Viewership statistics/analytics - Not only will your editors be able to tell who is reading what, but viewership analytics also grow advertiser ROI.
- Viewing on handheld devices - An advanced feature of SOME digital publishing solutions allows readers to view a formatted version of the publication or collateral.
- Print/Download options - No matter the advanced technology, some users will print out the publication. Be sure the hard copy formatting is readable.
