TCAG uses innovative approach to rebrand itself

One of our most important attributes is our willingness to take calculated risks with the goal of learning something new.  Case in point, at the top of this website, is TCAG’s new logo.  The reason we mention it is to point out to you how we developed this new logo. 

We held a contest on a new web site called Logo Tournament and for a $300 dollar award we received more than a hundred entries from designers all around the world.  And many of them were exceptionally good.  Now, we realize that marketing professionals might be squirming in their seat at the thought of developing a logo in this fashion (as some of us at TCAG were with the original suggestion), but our experience has been very satisfying and we have learned about a new service that might come in handy when serving our clients. 

This is just one recent example of how we try to keep ourselves open and receptive to new ideas and new approaches.